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EEP Portfolio & Previous Investments: WhatsonWhen


Whatsonwhen ("WoW") is the leading UK multi-platform publishing company specialised in time and location specific leisure, entertainment and professional events content (20,000 leisure and 1,500 business event articles in 130 countries).

The company sells factual and editorial content primarily to travel companies, carriers, portals, mobile operators, ISPs and travel guide companies. WoW licenses its content through co-branded hosted solutions or XML feeds across all platforms (e.g. interactive TV, wireless, internet, print, and video) to its clients. The company's revenues consist of (i) licensing its proprietary content, (ii) bespoke content written for clients, (iii) technical and event-related consultancy.

WoW was founded in May 1999; the site was launched in October 1999 and the Company currently employs 20 full-time staff in London and a network of freelance journalists around the world. The Company was successfully sold to John Wiley & Sons Inc. in October 2006.



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